As part of efforts to strengthen external relations with the School’s economic partners, a training day was organized today for executives from the Bank for Agriculture and Rural Development (BADR) on the theme: “Effective institutional communication:
from strategy to leadership in crisis situations,” supervised by Professor Lylia Bousjéra (lecturer at the School) and Professor Abdelkader Boudrabbala (lecturer at the University of Ouargla).
The sessions included theoretical and practical components with simulation exercises to strengthen participants’ skills in institutional communication and crisis management. The training was highly appreciated by participants for its scientific depth and practical interaction, thereby contributing to improving banking performance and addressing communication challenges in times of crisis.
